A Glimpse into Korean History: Visiting Yugi-bang House in Seosan, Filming Site of Mr. Sunshine
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At their recent concert in Goyang, South Korea, legendary British band Coldplay gave K-pop fans a surprising (and hilarious) treat — by shouting a now-iconic Korean meme phrase during their performance: "Yeo-reo-bun~ Nuh-mu Bo-go Shi-peo-sseo-yo~" (“Everyone~ I missed you so much~”)
Coldplay’s frontman Chris Martin imitated the melodic tone made popular by BIGBANG's Taeyang, which sounds like a mini love ballad all on its own. And the crowd loved it.
After the hilarious moment, Chris Martin smiled and added: "Thank you, TWICE."
Later, TWICE member Jihyo confirmed on the fan platform Bubble that she was the one who taught the meme to Chris, saying:
"I told Chris that if he says 'Everyone~ I missed you so much~' like that, Korean fans would love it!!! I'm so happy he did it today hahaha."
The phrase comes from a performance by Taeyang of BIGBANG, a legendary K-pop group. During one of his concerts, he spoke the words in such a melodic, heartfelt tone that fans started mimicking it like a song.
It has since become a beloved Korean meme, used both seriously and humorously, especially by fans greeting their idols.
Taeyang is a member of BIGBANG, one of the most influential K-pop boy bands of all time. Known for his soulful voice and charisma, he’s also famous for emotional solo hits like “Eyes, Nose, Lips.”
His sincere way of speaking to fans has made him an icon of emotional fan-idol connection.
Jihyo is the leader and main vocalist of TWICE, one of Korea’s most successful girl groups globally. Known for her powerful voice and bright personality, she has a strong connection with international fans.
Her quick wit and cultural knowledge clearly made an impression — even on Chris Martin!
This moment proves just how beautifully K-pop culture is spreading across the world. From Taeyang’s heartfelt meme to Jihyo’s behind-the-scenes tips to Coldplay’s performance, it’s the perfect example of global music exchange — and a shared love of humor and connection.